Scientific findings remain mostly confined to the realm of specialistic publications, without spreading to the general public. That is unless the data are used to create compelling stories that find their way to our hearts and spread virally.
Take this recently published study from Lancaster University. The authors demonstrated for the first time that the risk of domestic abuse rose by 38 percent in the UK when the English national team lost.
One to watch and share
Tender, a British charity that strives to raise awareness of domestic abuse, created a short and very touching video based on this finding. I don’t know how many of you have read the original paper, but several hundred thousands of us have been moved by this incredible video: https://www.youtube.com