No story, no glory.

Success depends on your ability to pitch a winning story

Pronunciation: /kjaro/; adjective, Italian
English: clear, understandable, uncomplicated, evident, transparent.
Dutch: duidelijk, uitgesproken, overzichtelijk, helder, klaar.

Chiaro is a leading European agency specializing in strategic storytelling for the health & life sciences.

We are here to create stories that generate business. And with extensive expertise across industry and academia, we are uniquely placed to understand you, your message, and the challenges you face. Our clients include business executives, entrepreneurs, and scientific leaders in the health and life sciences sector and beyond.

You want your idea to make an impact. We can help you. Find out more about the services we have to offer or get in touch.




The 5 key principles of our StoryPitch™ method
At the heart of all Chiaro’s services sits our innovative StoryPitch™ method. And this is how it works:

  1. We believe that as CEO, you should be the keeper of your company story. That’s why all our projects start and end with the CEO – setting specific goals and helping you align your team and board around one simple narrative.
  2. We believe that clarity is the first step to success. We obsess about making sure every element of your strategy is crystal clear – for you, your team, and your audience.
  3. We believe that in good companies, story and strategy are the same thing. We construct a clear, well-articulated story that reflects a well-thought-out strategy.
  4. We believe content and form are equally important – because good design helps to deliver your message.  We create visually arresting presentations and pitch decks that convince and inspire investors, prospective partners, and your peers.
  5. We believe that winners are on a mission to change the world, not just sell a product. So we provide you with all the tools and support you need to showcase your innovation and get it noticed.

Giuseppe Marzio
A scientist-turned-strategic storyteller, Giuseppe Marzio has over twenty years’ experience in the biopharmaceutical industry. As founder of Chiaro, a communications agency specialized in strategic storytelling for health and life sciences, he has worked with some of the most innovative companies in the sector, from startups and VCs to large corporations.

Giuseppe has been instrumental in raising hundreds of millions in funding, closing high-value deals, and taking organizations to the next level.

Read more about the book ‘Winners have a story’