It is not a good idea to use the same pitch for investors and customers. And yet, many founders mess up here.
Although it’s the same problem you are solving, the same product, and the same company, investors and customers care about fundamentally different things.
Your investor pitch should be reserved for the pitch deck. You costumer pitch is the story you tell on your website, FAQs, videos.
If your pitch deck and your web site are saying the same, you are hurting your business.
Must watch for all startups founders by the incredible @MichaelSeibel from Y Combinator: