How to pitch tech

Pitching tech – Chiaro – Strategic Storytelling_cover

When you are preparing to launch a new technology or pitch a complex product to investors, the way you frame your innovation can make all the difference.

Imagine your technology is a power tool. A new type of power tool. The first of a kind. Or the best there is.

How would you pitch it to interested buyers?

There are three main approaches to this, and each one will be more effective with a specific audience.

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