Fail like a hero


Big brands are often reluctant to mention hashtag#failure in their storytelling.

That’s understandable. After all, who would want to take responsibility for sharing with the world a company’s weaknesses and mistakes?

That’s a missed opportunity. Nobody cares about heroes that always win. We love heroes because they try, and fail, and sometimes lose hope, but try again nonetheless.

In this article three “safe” ways to incorporate failure as part of a curated brand story.