How to pitch for late-stage funding

Bill Reichert

Entrepreneurs preparing to pitch for series B funding can’t just upgrade their series A pitch deck. Pitching a scale-up business to raise later stage growth capital requires a fundamentally different approach.

The basic components of a good pitch are universal: a great opening, a clear story with the right balance of information and emotional appeal, and a strong call to action. However, pitching for late-stage funding is different in some other ways. The company is at a different stage, and late-stage investors will be looking for different indications of value.

In the words of Bill Reichert, Managing Director at Garage Technology, early stage pitches are essentially about a startup founder selling a dream, a vision of what the company could become. For later-stage funding, CEOs need to pitch an operating business, with a proven business model and some revenue traction.