In 2014, everyone will be a marketeer
Authenticity has become a prerequisite to doing business, and empowering employees to use social media for business will be the number one way companies stay relevant and top of mind. Even for employees in non-customer facing roles, the expectation will be that they represent the company whenever online to amplify and reinforce the corporate brand and its value.
Is your company ready for it? Are you ready for it?
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