Four in 5 executives say their company has adopted social enterprise tools to some extent. In reality few have figured out how to use them in ways that could have a significant and measurable impact at enterprise level. What makes it so hard?
Every company is a different story but an emerging common theme is that senior management views social technologies as yet another tool to be implemented rather than as an enabler of organizational transformation. Social technologies are ideally suited to identify specific organizational problems and to help solve them. Failing to see it is a missed opportunity and an important reason why social enterprise initiatives do not always deliver on promises.
The good people at McKinsey have some advice on how we can help our company capture the full value of social technologies.