Sooner or later (hopefully sooner) your start-up will be invited to present its technology or pipeline to a larger company. It’s an eagerly anticipated opportunity to set up that vital first deal or establish a crucial partnership.

It can be tempting to put together a large collection of new or existing slides. What you really want to do is to start by defining the concrete outcome you aim to achieve, and build your supportive narrative backwards. At Chiaro we apply well-proven approaches and communications techniques developed by McKinsey to create presentations that will help you convince the audience and close the deal.