People’s perception of truth plays a critical role in how seriously they will consider your message and ultimately, in the decision they’ll make about your idea, product or company. What do we know about truth and can we anticipate how the audience will perceive our presentation? It turns out the answer to that question is linked to the concept of beauty.
Beauty is truth
My work always tried to unite the true with the beautiful; but when I had to choose one or the other, I usually chose the beautiful”.
mathematician and philosopher (1885 –1955)