The best PR advice you’ve never heard

Whether you are starting your freelance business, an independent unit within a larger company, or a brand new enterprise, the key to staying in the game after launch is having a strong, magnetic brand. 

Staying focussed is key but also very difficult, especially in the beginning. You have such limited resources and everyone is telling you that you have to do different things. How to figure out what to do and what not to do? What really belongs at the top of your list?”

Caryn Marooney, Head of Technology Communications for Facebook, has some incredibly valuable advice for us. 

Read more on Communications.