WHAT IS THE COLOR OF YOUR STORY?

Color can dramatically affect our feelings and emotions, and consequently influence how our story and brand are perceived. This beautiful infographic developed by The Logo Company looks at the color chosen by different companies to understand how they are used to reinforce the brand message.  

IKEA vs GOOGLE
Yellows stands for optimism (Ikea), orange is friendly (Fanta), red excites (Coca cola), pink/violet speaks of creativity (T-mobile), blue can be trusted (American express), green is about peacefulness and health (Starbucks). Gray & white is the most neutral combination: it stands for balance, inspires calm and is used by the likes of Mercedes Benz and Apple. On the other side of the spectrum, using several colors, like Google and eBay do, conveys excitement and suggests diversity.

BITTEN APPLE
For the Apple fans among us: in the early 2000s Apple started removing the rainbow-colored stripes from the bitten apple that had been its signature since the 1970s. Apple’s current logo is part of a greater initiative that transformed Apple’s public image from scrappy populist company to world-class technologist.

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