A beautifully written analysis of what prevents great ideas from spreading. Insightful, scientific, and yet very human. Take your time to read it, well worth it!

“In our era of electronic communications, we’ve come to expect that important innovations will spread quickly. Plenty do: think of in-vitro fertilization, genomics, and communications technologies themselves. But there’s an equally long list of vital innovations that have failed to catch on. The puzzle is why.”