In 2014, everyone will be a marketeer
Authenticity has become a prerequisite to doing business, and empowering employees to use social media for business will be the number one way companies stay relevant and top of mind. Even for employees in non-customer facing roles, the expectation will be that they represent the company whenever online to amplify and reinforce the corporate brand and its value.
Is your company ready for it? Are you ready for it?
Read more on building your brand on Social Media
Best communication book of 2013
“The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. By Gary Vaynerchuk.
Are you are serious about building your (personal) brand?
Are you wondering how to make your voice heard in today’s noisy, social landscape?
Do you want to understand visual communication on different social channels?
Read. This. Book.