Authenticity has become a prerequisite to doing business, and empowering employees to use social media for business will be the number one way companies stay relevant and top of mind. Even for employees in non-customer facing roles, the expectation will be that they represent the company whenever online to amplify and reinforce the corporate brand and its value.
Is your company ready for it? Are you ready for it?
Four in 5 executives say their company has adopted social enterprise tools to some extent. In reality few have figured out how to use them in ways that could have a significant and measurable impact at enterprise level. What makes it so hard?
Every company is a different story but an emerging common theme is that senior management views social technologies as yet another tool to be implemented rather than as an enabler of organizational transformation. Social technologies are ideally suited to identify specific organizational problems and to help solve them. Failing to see it is a missed opportunity and an important reason why social enterprise initiatives do not always deliver on promises.
The good people at McKinsey have some advice on how we can help our company capture the full value of social technologies.