What is your home run?

Every startup needs at least one home run, one thing that will capture the audience almost instantly. And that is not necessarily your product. An amazing traction could be your home run. Perhaps your stellar team. Or maybe it is an investor or a board member you were able to recruit to your mission.

Before going to market or raising capital, sit, alone or with your team and ask yourselves “What is our home run?”.

Read the whole article for another great piece of advice.