The power of why now

Why not

You have spent months preparing meticulously for that crucial pitch to investors. The problem you are addressing is huge, your solution super-compelling, your pitch-deck stellar. And yet investors remain skeptical…

What is going on?

No matter how great your idea is, your most formidable obstacle is prospects’ adherence to the status quo. It’s that voice inside people’s heads that goes, We’ve gotten along just fine without it, and we’ll always be fine without it.

How can you help your audience overcome their resistance to change? One effective approach is to focus not so much on the “why” the world needs your idea, but why it needs it NOW. Find your “why now” and add credibility and urgency to your strategic story.

Great insights on successful pitching by strategic storyteller Andy Raskin.