Need to persuade a difficult audience to embrace your idea? Think like a marketer! Here are three simple and effective marketing strategies that will help you influence the decision-makers in the room:
- Start early. Plant seeds about your idea early on, don’t wait until you have the perfect presentation.
- Create a positive buzz. Make sure you have influencers that can endorse your idea to the decision-makers.
- Develope ad campaigns, not presentations. Use messages, metaphors, and visuals that evoke images of success in the subconscious of your audience.
Which of these three approaches have you used for your presentations? I’d love to hear your experience in the comments.
Read more on the topic on HBR.