Want it more

Want it more

Creative agency 180 Amsterdam recently released this visually arresting commercial for Adidas. As well as targeting athletes beyond runners Asics clearly aims to appeal to a younger audience, and launches #want it more as a social media hashtag.

I love the footage and story the video tells us: to be an athlete, we’ve got to “want it more” than likes, all-night parties, cakes and perfect hair. But the end, I am just not sure: “Just wanting it isn’t enough – you’ve got to want it more”. Bit confusing to me.

But hey, the drop of sweat at 00:32 is fantastic!