“My name is Jurgen Schmidt and I am 91 years old. I am a master swimmer.”
This is the start of one of 17 short, inspiring stories of aquatic lovers that are showcased on Fueled By Water, Speedo’s amazing new website. If you love all things aquatic and are in for a good story, you are going to love this.
Stories – Not Branding
Fuelled By Water is not a commercial stunt about Speedo, but an ode to water and a tribute to people’s deep love for the liquid world. On the site you will find a varied collection of people, ranging from a swimmer in his nineties who is still breaking world records, to a body surfer gliding down walls of water, to a group of friends who challenge the open ocean every day. Their stories are universal tales of friendship and hardship, of long hours spent together training or watching the shore preparing to make a critical rescue.
What makes these stories unique is the breathtakingly beautiful shots that accompany them. Everything on the site is driven by videos of the liquid world, even the navigation menu. Hardly any text, just water everywhere. My favourite part? The “Share Your Story” section, a curated collection of micro-stories around the theme ‘love for water’, shared by fans on Twitter and Instagram using the #fueledbywater hashtag.
“There is another world, where we can break world records in our nineties. We’ll meet you there.”
Disclaimer: I am a swimmer, water-polo player, deep-diver, professional SCUBA diver and water addict. How could I possibly not love this?