What if...

What if

All visionary stories start with the same powerful question: what if…

Transcend reality

This simple question allows us to transcend the restrictions of reality and carries us to the realm of the possible, if the circumstances were different. Instead of simply describing a problem and offering potential solutions, we experience, if only briefly, a world where the problem has already been solved. There is no easy fix, but hey we understand the need and we have seen what it would mean to change things. What if…


The good people of Google are exceptional story tellers and they understand how visionary stories work. For 2 out of every 3 people on earth, a fast, affordable Internet connection is still out of reach. What if there was a way to light up the entire globe and finally make all the world’s information accessible to all of the world’s people?

Enjoy project Loon, a network of balloons travelling on the edge of space.